DA to pilot P29/kilo rice under “Program 29” in Metro Manila, Bulacan this Friday

The Department of Agriculture (DA) kicks off on Friday, July 5, a large-scale trial of “Program 29” to deliver high-quality rice at P29 per kilogram (kg) to as many as 6.9 million vulnerable households, or around 35 million Filipinos.

Initially, 10 KADIWA centers in Metro Manila and Bulacan will participate in the program wherein to sell quality rice at P29 per kilo every Friday, Saturday, and Sunday.

The large-scale trial aims to collect comprehensive data on supply, demand, and logistics, crucial for a smooth nationwide rollout of the program.

DA Secretary Francisco Tiu Laurel asked consumers to practice prudence in buying affordable rice and refrain from taking any abusive steps to undermine the program.

“We appeal to beneficiaries not to take advantage of this program by reselling the P29 rice from KADIWA centers. We want to ensure that the largest number of those in the vulnerable sectors will benefit from this program of President Bongbong Marcos,” he said.

During the trial, KADIWA will prepare booklets to track rice purchases of P29 beneficiaries. The beneficiaries include senior citizens, single parents, persons with disabilities, and recipients of the government’s 4Ps program.

The identified KADIWA sites are situated in various locations across Metro Manila and Bulacan, ensuring accessibility for beneficiaries.

Consumers who qualify for the P29 rice program are encouraged to bring identification cards and reusable containers to minimize plastic waste.

KADIWA centers offer additional benefits beyond discounted rice. Consumers can also purchase essential items like eggs, meat, and vegetables at lower prices.

There are currently 265 established KADIWA centers operating alongside 119 pop-up stores nationwide. The DA plans to expand the program to major urban centers with local government support.

The President’s initiative aims to reduce retail rice prices, address inflation, and enhance food security for Filipinos.

The DA plans on launching an additional program called “Rice-for-All” to offer rice at even lower prices than market value within KADIWA centers. — Othel V. Campos