Boss Toyo on securing his family and business

Jayson Luzadas, better known as Boss Toyo, is a familiar face on social media, especially because his trending show, “Pinoy Pawnstars.”

Localizing the popular American reality series “Pawn Stars,” Boss Toyo buys rare collectibles, art, and memorabilia, including items from celebrities.

Among the trending episodes are Francis Magalona’s jersey, sold by a woman claiming to be the late rapper’s ex-lover, Jiro Manio’s Gawad Urian Best Actor trophy, Niño Muhlach’s Famas trophies, and Cesar Montano’s “Muro Ami” goggles, among others.

In an interview, Boss Toyo shared that the success of his online show has allowed him to meet some of his childhood idols.

“It’s incredible that the people I used to watch on TV are now becoming my friends. It’s a huge accomplishment for me. I’m proud of how things have turned out,” the 42-year-old online personality said.

From humble beginnings in the slums, Boss Toyo worked his way up to success, eventually becoming a millionaire. He credits the show for helping him gain recognition and support his family.

Social media personality Jayson Luzadas, better known as Boss Toyo. INSTAGRAM PHOTO/BOSS TOYO 

When asked about his current fame, answered, “I’m overwhelmed at times, but I don’t let it go to my head. I try to stay normal and grounded. I still walk around freely, despite others advising against it. Nothing has changed; we’re all the same.”

More than his career achievements, he is most excited about the arrival of his first child with his partner of 10 years, Jhoy Maldo, who was by his side from the beginning until now.

“She’s always been there for me, providing strength and support. Everything I do is for us and our family, especially now that we’re about to become three,” he said.

“We’re really excited as it’s our first baby. It’s especially significant for her because she faced many hardships during her pregnancy,” he added.

He considers it a blessing to be able to provide for his family now, sharing, “During our last check-up, my wife and I went to an expensive hospital. I’m so happy because before, all my children’s check-ups were only at health centers, and we even had to borrow money for hospital expenses when giving birth. I didn’t know where I would get the money. So it’s heartwarming that the things that used to be so difficult for me to attain are now within my reach,” he added.

The online celebrity admitted he has other children from previous relationships but is glad to be able to support them as well.

“I’m known as a father. I can’t say I’m perfect, but I do have other children, and I post about them on social media. Even though we’re not together, I support their needs and spoil them,” Boss Toyo noted.

Meanwhile, as his business continues to thrive, he plans to secure all his collections. In November, he will open a museum to showcase his collections to the public.

“The museum is the best thing I’ve ever done. I took a risk,” he teased, adding that construction will start in July.

Additionally, he was named the first celebrity endorser and partner of the security solution company ZKTeco, which specializes in biometric verifications, access control, time attendance, entrance control, and security inspection, among other services.

Boss Toyo said he has been using their services at home and in his business before becoming their endorser and partner.

“I bought their product, and they were surprised to see I was the buyer. They asked how I could help promote their business. They had no social media presence, so I started working with the CEO and COO,” he recalled.

“I look for profitable, established businesses that aren’t well-known on social media. That’s where our partnership comes in. I invest in them to earn extra income while also modeling or endorsing their products, like ZKTeco,” he continued.

In closing, Boss Toyo teased more exciting episodes for “Pinoy Pawnstars” and announced an upcoming public service show on free TV.

“I’m launching my own public service show, so stay tuned. The show is for anyone seeking help, whether financially or medically, combined with a game show element. It’s tentatively scheduled for Tuesdays and Thursdays in July,” he concluded.